About BDS: Unlocking Public Sector Success

Our Founder

In 2017, Shiona Campbell, a seasoned professional with over 15 years of experience working in local councils across Scotland and England, founded BDS -Business Development Support Limited. She made a transition from the public sector to the third sector, where she served in significant roles within Third Sector Interface and two of Scotland's largest Social Care Charities.

Passion and Purpose

Shiona's journey led her to a profound belief: publicly funded organisations should provide us with high quality services. To do this they should be buying high-quality goods and services. She noticed a common challenge among business owners – they often overlook the potential of selling to public sector organisations because they believe:

  • They are too small to sell to the public sector

  • The public sector won’t buy what they sell

  • The process is too complicated

  • Only big companies can win these bids.

Shiona believes that these are myths. BDS was born out of Shiona’s commitment to address these concerns head-on and support owner-led businesses to grow by selling to the public sector.


Shiona recently supported us with a successful consortium bid for a public sector contract. As I was someone new to this type of bid writing, her expertise was invaluable helping us to understand the process and fine time our responses. She does all of this to strict timelines and with immense patience and good humour. She was very much one of the team for our bid and I will certainly use her service again and recommend her to other small businesses.
— Previous client, sole trader

Our Approach

At BDS, we've carefully crafted our services to empower business owners to tap into the public sector market. Our approach is centered on mentorship. We believe that identifying the right opportunity for your business is key. We hand-holding you through the process of identifying the right opportunities, developing the best bid to showcase your business and submitting winning bids, leading to you growing your business by selling to the public sector.

Resources at Your Fingertips

As a BDS mentoring client, you gain exclusive access to our virtual 'How to…' video library, providing practical insights and tips to navigate the intricacies of public sector procurement. We also offer tailored training programs to equip you and your staff with the knowledge and skills they need to identify and respond to business growth opportunities effectively.

Nationwide Reach, Local Expertise

Though based on the outskirts of Glasgow, BDS serves business owners throughout the UK through virtual consultations and support. No matter where you are, our expertise is just a click away, ready to assist you in your journey toward public sector success.

Join us

Celebration. Woman setting off confetti fountain

Ready to transform your business and unlock the potential of public sector contracts? Contact BDS today to schedule a consultation. Let's embark on this exciting journey together and grow your business by selling to public sector organisations.